As the City of Chico prepares to consider a proposed Entertainment Business Zone ordinance, community and business input are an important part of the process.
We invite you to join the Chico Chamber of Commerce on June 23 for an informational meeting to learn more about the proposed ordinance, the purpose and structure of Entertainment Business Zones, and the potential opportunities and impacts for local businesses and the broader community.
This meeting is intended to ensure stakeholders are informed prior to the Chico City Council's consideration of the ordinance and to provide an opportunity for questions, discussion, and feedback.
https://business.chicochamber.com/labor-law-posters/Fill/ra58EcAr
What is an Entertainment Zone?
An Entertainment Zone is a locally approved district that allows customers to buy drinks from participating establishments and enjoy them within the designated area. By encouraging pedestrian activity and extended visits, the zone is intended to boost sales, activate public spaces, and strengthen the local business community.
Active Hours - 10:00 am – 10:00 pm, 7 days a week
Increased Foot Traffic & Customer Dwell Time
Allowing patrons to carry beverages within the designated area creates a more walkable, fluid environment. Customers are more likely to:
· Stay longer in the district
· Moving between businesses
· Visit multiple establishments in one outing
Longer dwell time correlates strongly with higher per-visit spending and repeat visitation.
Expanded Sales Opportunities
Participating licensees can:
· Sell beverages for consumption beyond the four walls of their premises (within zone rules)
· Capture impulse purchases from passersby
· Benefit from district-wide events and coordinated programming
This creates incremental revenue opportunities, particularly during peak evenings, festivals, and special events.
District Activation & Shared Economic Lift
An Entertainment Zone functions as a collective economic development tool. Benefits include:
· Increased vibrancy and perceived energy in the area
· Greater event hosting flexibility
· Stronger cross-promotion among neighboring businesses
When the district becomes a destination, individual businesses benefit from the aggregated draw of the zone.
More information can be found on the PDF below.
